Note: The Chapter Plan will be updated periodically to reflect changes.
Table of Contents:
1. Vision Statement
2. Goals for the Marketing Club 2008-2009 Year
3. Strengths
4. Weaknesses
5. Professional Development for Fall 2008
6. Fundraising
7. Community Service
8. Membership
9. Web Development
• To increase club recognition and image among students and faculty while providing members with unique opportunities to get involved and further understand the field of marketing.
Faculty Advisor: Charles Schewe involved and further understand the field of marketing.
• Provide students with numerous opportunities to get involved in areas of community service, fundraising, professional development and membership.
• Create a cohesive atmosphere where students have a variety of ways to get involved and take on leadership roles.
• Implement new fundraising ideas based on what has been successful for other marketing clubs around the country.
• Maintain a consistent source of income, such as pizza or coffee sales, in the atrium.
• Plan several independent, one-time fundraising events and promote with the help of the Membership Committee.
• Implement 3 professional development events and one networking event.
• Increase membership by targeting a broader range of students with a genuine interest in marketing including, but not limited to, Isenberg students as well as students outside of Isenberg whose acceptance to the school might be pending.
• Create corporate sponsorship packages to approach companies with.
• Research marketing firms in the Boston area that could be visited on a day trip.
• Create company profiles of marketing firms looking to recruit students and post to Marketing Club website.
• Take pictures at all events and post on website.
• Resume t-shirt sales in the atrium.
• Solid Executive Board Foundation
• Large Membership Base (100+)
• Strong Alumni & Faculty Network
• Provide Many Professional Development Opportunities
• Extensive Communication Media
• Improved Reputation Among Other Isenberg School of Management Clubs
• Fluctuation of Interest and Participation Over Past Years
• Difficult to Implement Events Outside of Isenberg School of Management Due to Lack of Campus-Wide Awareness.
• Location Hinders Ability to Visit Firms in the City of Boston
• Numerous Restrictions on Fundraising Activities
Goal: The goal of the Professional Development Committee is to set up 3-4 company visits that provide members opportunities to gain a firsthand understanding of real-world marketing. The Committee is also in charge of planning a culminating weekend excursion to a major marketing firm. The professional development events below are tentatively scheduled for the fall semester. There will also be atleast one networking event per semester.
UMassMktgClub.fundraising@gmail.com
Goal: The purpose of the Fundraising Committee is to raise assets for the club so that it can expand the scope of benefits and activities available to its members. Furthermore, the Fundraising Committee works closely with all other divisions of the club so that the committees are integrated and supported by each other. This coming year, the Fundraising Committee will be undertaking a number of exciting new initiatives which will bring exclusive benefits to its members. These benefits include private company recruitment events, professional development forums, charity events, club socials, and much more. Additionally, the Fundraising Committee strives to implement new ideas from members to generate funds for the club.
UMassMktgClub.communityservice@gmail.com
Goal: The Community Service committee strives to contribute to the campus-wide, local, and global communities. The committee shows its commitment to helping others through combining community activity and business ideals, and dedicating its time to the betterment of society. This goal is achieved through seeking and researching opportunities for the Marketing Club to get involved and give back to these local and external communities. The Community Service committee will be participating in the Juvenile Diabetes Research Fund this fall, as well as the Relay for Life later this year.
UMassMktgClub.membership@gmail.com
Goal: The goal of the Membership Committee is to increase and maintain active membership and participation in the club. The committee is also responsible for informing members of all upcoming events.
**Details will be announced at meetings
Marketing Club Bulletin Board - The board provides students with the following information:
• Upcoming events in community service, professional development and fundraising
• Officer names and committee contact information
• The Marketing Club’s web address
• It is important that the board is updated one week prior to the given event.
Plasma Screen - This is a fast and easy way to get the attention of students. Plasma forms can be filled out in the SOM Reading Room located in SOM 111.
E-Mail - The Marketing Club, as well as all other committees, has its own email address. It is important that the officers email members to remind them of news and upcoming events. Sometimes there may be events where space is limited, and RSVPs are required.
Classroom Visits - The beginning of the semester provides numerous opportunities to introduce the Marketing Club to many new students. Classroom visits are a great way to inspire interest in the Club and bring it to a new audience’s attention. This task is not limited to the Membership officers, and all committees are expected to help when they are needed.
SOM Segments - Isenberg has a number of segments which are easy targets to approach about membership. The new SOM freshman living floor in the dorms and Transitions classes for freshman are great ways to recruit new students who are looking to get involved. Flyers, floor meetings, and door-to-door visits are just some of the ways that these segments can be approached.
Facebook - Facebook is an online community of college students that can be used to search for marketing majors who are not involved with the club. It is a tool that can be utilized to market the club, recruit members, maintain member interest, and allow nonmembers to learn about the club. It also provides a method of communication for students to inquire about the club.
Goal: The Marketing Club Website is meant to be a valuable source of information for the club's members and other interested parties. In addition to featuring important information such as organizational missions, goals, and contact information, the site will also include up-to-date sections on current, upcoming, or past events.
Furthermore, the site will provide details of scheduled events, meeting times, announcements, and other exclusive opportunities. The content of the site is not limited to the above list and may be expanded or condensed as necessary.
The web developer has the responsibility of designing and updating the website regularly so as to provide visitors with the latest, most accurate information about the club and its activities.
This site has been hosted and developed by Citron Media Group